BOSTON, Nov. 4, 2015 /PRNewswire/ -- Social TV behaviors have continued to evolve over the years; shifting from consumers passively consuming TV - to socially consuming TV as more and more social media becomes accessible via different devices and sources. A new study from the Connected Home UX (CHX) group at Strategy Analytics (www.strategyanalytics.com) has found that while use of social media when watching TV is high, use in relation to what is on the TV is low. Social TV concepts such as 'Stevie' Social Channels and 'RelayTV' have the potential to change the way in which consumers interact with social media in relation to what...
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